Where wellness demands clinical rigor and medicine needs a brand.
The most valuable health companies of the next decade will sit between wellness and medicine. They'll be too scientific for lifestyle brands to build, too consumer-facing for healthcare incumbents to reach, and too novel for existing regulatory frameworks to neatly classify.
This convergence zone is where I've spent my career. Each company I've built has occupied a different point on the spectrum: a digital food and nutrition platform at the consumer end (Digital Chef / Culinary Institute of America), the first FDA-regulated laser device brought OTC for home use in the middle (Tria Laser, $0→$95M ARR, acquired/IPO), and the first FDA-authorized digital therapeutic for type 2 diabetes at the clinical end (Better Therapeutics, NASDAQ:BTTX). Each required assembling world-class teams of scientists, engineers, designers, and clinicians, then navigating novel regulatory pathways to reach consumers at scale.
Now I'm building Field Theory, applying everything I've learned to functional foods for healthy aging. We proved food is medicine. Now I want to make it easy to take.
Formation through product-market fit in complex, regulated environments. Team assembly across science, technology, product, regulatory, and commercial disciplines.
FDA pathways (De Novo, 510(k), OTC, SaMD), and structure/function claims for conventional foods. Turning regulatory constraints into competitive moats.
Brand building, e-commerce, omnichannel distribution. P&G and PepsiCo training applied to venture-scale consumer health products with global reach.
Prepared two companies for IPO as CEO. Executed one (NASDAQ:BTTX). Venture fundraising, debt financing, S-1 preparation, public-market operations.
Designing evidence strategies that satisfy regulators and persuade consumers. Conducted numerous cohort and randomized controlled trials, and real-world evidence studies. Peer-reviewed and published clinical outcomes.
Building cultures where scientists, engineers, clinicians, and commercial teams do their best work together. Active duty as a U.S. Army infantry officer with the 75th Ranger Regiment, where leading diverse, high-performing teams under pressure was the job.
University of Pennsylvania · BSE, Chemical Engineering · Distinguished Military Graduate · Division 1 Athlete (Rowing)